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BRUCE’S
IRON & METAL WELCOMES
SENNEBOGEN INTO THE YARD |
| PRESS RELEASE |
| FOR IMMEDIATE RELEASE |
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GASTONIA, NORTH
CAROLINA. - One of North Carolina’s longest running scrap yards
recently added the lifting capability and operational reliability of a
Sennebogen rubber-tired 835M material handler to their operation. Bruce’s Iron
& Metal, a mid-sized yard with 30% paved surface located in Gastonia,
North Carolina knew that they had to add a machine to their existing fleet
which included a CAT on tracks as well as an Ackerman and an 1804 Atlas
on wheels. In January, one of
their machines blew an engine and it became an absolute necessity. According
to David Gilmore, General Manager of Bruce’s Iron & Metal, "Downtime
is a killer. Our operation runs lean and therefore, we don’t have
much spare equipment sitting around. When we are down, we can get behind
quickly" Keith Ahlstrom, Sales
Manager for Sennebogen North America had called on David, so when the
need for a machine was critical, David placed a call to Sennebogen’s
North American head office just 20 miles west in Charlotte and decided
to give them an opportunity to prove themselves. According to David,
" Sennebogen got back to us quickly and offered us a demo which is
exactly what is required in this industry. If you are going to try out
a new piece of equipment, you really need to take it into your yard with
your operators and see how it performs" Sennebogen –
Bruce’s Iron & Metal Wants to Know Who They Are The people at Bruce’s
Iron & Metal were cautiously optimistic. On the con side of the ledger,
they were not familiar with the product. On the plus side, it could do
more than any other machine they had in the yard. At 88,200 pounds, it
had more weight, more reach at 54+ feet with standard equipment, more
lifting capacity at 44,092 lbs, and came with solid rubber tires that
made it more mobile in their yard. Increased mobility meant more productivity,
which meant increased profitability at the end of the day. They also found
that the hydraulically elevated cab, with its ergonomic design was very
operator friendly. David also talked with their local Deutz engine dealer
about the powerplant. They were informed that if service was required,
it was not going to be an issue. So, the decision was
made, they would take the machine on a demo and for the next two weeks,
they put the 835M through its paces. Lifting. Loading. Moving. Measuring.
Observing. Comparing. "What really
impressed us was the Sales Manager, Keith Ahlstrom. He was on the site
every day and made sure that we knew all the details of the machine",
says Gilmore. According to Richard Centner, Executive Vice President for
Sennebogen North America, "Keith is a very hands on Sales Manager.
He understands the machine and is not afraid of getting his hands dirty.
Keith makes sure on every demo that the operators know now to get the
most out of their machine." Bruce’s Iron & Metal Takes the Time to Meet With the Sennebogen Staff The next step in the
purchase process was to meet the Sennebogen people in Charlotte. First
they met with Chuck Billman, manager of Parts and Traffic. "We were
very impressed with Chuck’s knowledge. As well, the investment that
Sennebogen had made in parts indicated that they were serious about competing
in the North American marketplace. You cannot compete if you do not have
the parts." Additionally, Chuck Billman was very familiar with their
1804 machine and could assist them with that machine too. From a service and
training standpoint, Sennebogen has recently hired Jim Westlake, a man
with over 17 years experience in hydraulics and electrical systems who
had run a lot of training and service schools over the years. Bruce’s was looking
for a machine to meet its defined requirements which included solid rubber
tires, improved cycled times, the ability to handle their 67" Ohio
magnet and proximity for service and support. As well, they were looking
for a working relationship with their equipment supplier. Bruce’s Iron
& Metal had put another machine through the demo process but it turned
out not to be what they were looking for. In the final analysis, it came
down to CAT and Sennebogen. The Final Decision The final selection
favored Sennebogen. "Dollar for dollar and pound for pound, Sennebogen
is a bigger machine and the fact that Sennebogen was designed as a material
handler from the ground up to do this job make it the right choice,"
said Gilmore. On top of that, Gilmore felt that Sennebogen's parts and
service support, their people, their experience and their proximity were
going to make them an ideal team member and their equipment supplier.
Richard Centner of
Sennebogen North America reported that they have enjoyed their working
relationship with Bruce’s Iron & Metal. "They are a professional
organization that knows exactly what they need and we were able to deliver
it in a timely fashion. Credit goes to our team. They spoke. We listened.
We delivered." David Gilmore reports
that they have been very happy with the performance of their new 835M
material handler. He feels that when the time comes to add another machine
to the fleet, they will be looking to Sennebogen for another 835M. FEATURES OF THE
SENNEBOGEN 835M Engine - 226 Hp (166
kW) |
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Pictured left to
right |
Sennebogen 835M with 6700 lb. Ohio magnet loading railcars at Bruces Iron and Metal |
| For more information on the full line of Sennebogen Green Line material handlers contact: |
| Constantino
Lannes, President, Sennebogen LLC For
more information on Bruce’s Iron & Metal Inc., contact: |
