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| PRESS RELEASE |
| For Immediate release |
| SIMS HUGO NEU PITS CYCLE TIME AGAINST SIZE
WITH SENNEBOGEN |
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Jersey City, NJ - Steve Shinn is accustomed to thinking big – it just goes with running one of the largest scrap recycling operations in the world. In fact, as the recently appointed General Manager at the SIMS Hugo Neu East facility in Jersey City, one of Mr. Shinn's first major projects will be to commission a new mega-shredder to upgrade his 3,000 tons-per-day auto shredding business. But last fall, when he decided to purchase SIMS Hugo Neu's first two SENNEBOGEN scrap handling machines, Mr. Shinn was thinking a bit smaller for change! "These machines are actually lighter than the two they replaced," Mr. Shinn admits. "But they will perform the same work because the operators will make up the difference in cycle times." It sounds like a tall order. At just over 112,000 lbs., the two 835 R-HD "green machines" from SENNEBOGEN weigh in about 10% less than the machines Mr. Shinn is replacing. The older machines had more power on board, too: 321 HP versus the 266 HP CAT engines used by the SENNEBOGEN’s. But Mr. Shinn has his reasons for believing the lighter equipment will keep pace. "SENNEBOGEN has an approach toward design that puts the customers’ needs first, not just the company's own needs for low costs or to simplify manufacturing. They design for the operator and the service technicians," Mr. Shinn explains. "They look after the little things that matter to make operators more productive. The elevating cab is a big help that way. But small things, such as the heated seat, make the cab more comfortable; they make a difference, too." The new SENNEBOGEN machines retain some similarities with the retired cranes. They offer the operators the same reach radius and the R-HD models run on tracks, not wheels. The other differences are subtler. SENNEBOGEN material handlers are fully purpose-built for lifting and swinging loads, while the machines they replaced were adapted from excavator designs. As a result, the 835 R-HD units are expected to move an equal amount of material through a shift, but with better fuel economy. "We chose the crawler mounted SENNEBOGEN models because mobility was not a high priority for the operators," Mr. Shinn continues. "That wide stance and extra weight underneath, compared to the wheeled models, also gives them an extra sense of stability. It helps them feel comfortable, which allows them to be more aggressive with the machine." However, to qualify for a place in the Hugo Neu fleet, the “green machines” first had to satisfy Mr. Shinn's overriding standard for all his equipment. Along with the Riverside Engineering mega-shredder, the 925-ton Harris shear, and the extensive dock facilities for its fleet of intercoastal barges, the 35-acre site is serviced by a large fleet of loaders and a dozen material handling machines. One of the new 835 R-HD units is assigned to feed the shear, while the other swings a magnet for unloading and high-piling duties. "This whole site is built for volume; people always comment on how unique our facility is." Mr. Shinn says, "We are continuously processing 24/6 all year long. We depend on equipment that won't break down to ensure we keep on running day and night." Processing 1.5 million tons of ferrous scrap per year, the Jersey City yard receives material from six remote processing locations, and is also contracted to recycle metal, glass and plastic delivered from the City of New York's curbside collection program. "Any equipment will perform well for a few years," he continues. "I look for equipment that will run long-term and retain its value. And I look for excellent dealer support to minimize my servicing downtime. I have to see that the manufacturer is supporting the dealer, too, and SENNEBOGEN has demonstrated that." Mr. Shinn points to the Caterpillar engines in the 835 R-HD's as an important factor in their favor. The CAT engines mean that the new equipment can share stock parts with the other CAT driven equipment on-site. He also says that SENNEBOGEN's computer-free design was "a good idea." SENNEBOGEN takes pride in engineering its machines to operate efficiently without relying on electronic controls. Taking "a step back in time" to eliminate sensitive electronics from the design has proven to be a significant factor in the machines' dependability as well as reducing the time and cost of routine service tasks. For Hugo Neu, the quality of service provided by Binder Machinery was an important factor for choosing SENNEBOGEN. "They have great mechanics over at Binder," Steve Shinn claims. "I've had them in here for years working on my loaders and doing maintenance on the shear. I can count on them to put the customer's needs first whenever there's a problem.” Mr. Shinn admits that, since these are the first SENNEBOGEN machines commissioned for a SIMS Hugo Neu yard, other sites in the Sims organization worldwide will be watching their performance closely. "As the largest operation, we often get to try new things out first. Now we're six months in and I like what I've seen with Binder and with the machines. I'm confident this was the right choice." Steve Shinn knows that bigger is not always better. Sometimes "thinking big" simply means thinking about the big picture in facilities planning! Founded in 1947, Hugo Neu Corporation (HNC) was one of the leading metals recycling firms in the world. In October 2005, Hugo Neu joined with Australia-based Sims Group Limited to create the world’s largest metals recycling firm. SENNEBOGEN has been a leading name in the global material handling industry for more than 50 years. Based in Charlotte, North Carolina, SENNEBOGEN America offers a complete range of purpose-built machines to suit virtually any heavy lift or "pick & carry" application. A growing network of distributors supports SENNEBOGEN sales and service across the Americas, ensuring the highest standard of professional machine support and parts availability. |
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For more information on the full line of Sennebogen Green Line material handlers contact: |
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Constantino Lannes, President SENNEBOGEN LLC 2835 Jeff Adams Dr., Suite H, Charlotte, NC 28206 Call toll free 1-877-309-0099 or fax (704) 347-8894 Email - sales@sennebogen-na.com Visit the web site www.sennebogen-na.com |
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- JUNE 2006- |
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