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SHULMAN
COMPANY GOES SENNEBOGEN
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Elmira,
New York:
Picture a 30-acre site in Elmira, New York. This is a high volume scrap
yard where trucks and rail cars are brought in to be loaded with ferrous
and non-ferrous scrap on their way to the mills. Alongside this operation,
the Shulman Company also handles waste paper and has an industrial refuse
removal and container service.
"Today,
the secret for any successful operator, is to make sure that each of your
operations is running as efficiently as possible. Then, the sum total
of all the parts will be greater than the whole." That, according
to Zach Shulman is how he and his father Steve run the family operation.
As second and third generation family members, they continue to bring
a new and modern business perspectives to the operation. The
Search Begins Their search for the right material handler started over a year ago. For the longest time, they had operated Caterpillar machines. However, it was time to change machines. They no longer met the criteria associated with their business philosophy. "Its not that they were not good machines, but they required too much service and therefore, we were not meeting our productivity numbers," said Shulman. As well, they determined that they were looking for purpose built machines. With the duty cycles that are built into the scrap business, they felt that they could no longer operate converted or modified excavators. They also felt that it was time to find a unit with a cab that offered their operators the environment they were looking for. Therefore, cab ergonomics and operator comfort was part of the wish list.
The other
element that they felt quite strongly about was the need for rubber tired
machines. This would give them the mobility and the productivity they
needed. It also meant that they could bring the machines up to the blacktop
and not risk damaging it quickly and efficiently. They wanted to move
faster than a crawler would allow. Their first
purchase was a Sennebogen 835M material handler (rubber tired model).
Initially, they looked at a number of different machines
all capable
of doing the job, but the one that impressed them the most was the Sennebogen
unit. They felt that it was more machine. They really liked the stability
of the machine under load. They also liked the fact that the lifting capacity
was greater than they had previously experienced. Additionally,
with the Sennebogen machine, they could lift the weights they were after,
without dragging around more weight. This meant that the fuel economy
would be better. Furthermore, Zach and his team worked with the people
at Sennebogen and they enjoyed the experience. According to Shulman, "When
Sennebogen promises, they deliver. Its always great to do business
with people like that."
Furthermore,
Shulman found that they stood behind the product and were very responsive
to a unit-down situation. "We were having a problem with a magnet
and we called them on a Friday. On Saturday, Jim Westlake, the National
Service Manager showed up, as promised, identified the problem, and got
us up and running." "It was
this attention to customer satisfaction that won them the second order",
said Shulman. When it was time to retire their shear that was on a Caterpillar
tracked machine, they called Keith Ahlstrom, National Sales Manager at
Sennebogen. Shear
Power on Wheels "In our operation, we need to maximize the weight when we ship containers to the mill. That sometimes means bringing the machine to the side of the rail car and if necessary, cutting the steel right in the container", explained Zach. Shulman explained that previously, to accomplish this task, a cutter would have to be brought in or the material would have to be moved to the shears and then back, adding labor and cost to the process. As well, they were finding it highly unproductive to keep moving the tracked machine from one end of the yard to the other. They found
that the densification of the material was improving the productivity
and that the containers were maxing out on weight instead of space. In
their operation, the objective is always to be efficient as possible.
If they were going to speed up the system and process more material in
more rail cars, then they needed to put their shear on a more mobile unit.
Zach had already
decided that his next unit was going to be a Sennebogen. It just made
good business sense to standardize on Sennebogen for parts, maintenance
procedures and operationally, we could move operators from one machine
to another. Furthermore, the operators really liked the Sennebogen machine.
It was, according to them, "A great place to work." They could
check the fluids from ground level, which ensured they got done on schedule.
It offered the right combination of all round visibility, comfort and
convenience. As well, with their closed center hydraulic system, the response
time was quick and the cycle times were faster. From a maintenance standpoint,
it made great economic sense. By standardizing on Sennebogen, their mechanic
would only have to learn one system. Sennebogen
and Genesis Combine to Deliver Enter Genesis.
Initially there were some concerns about putting the GMS 500R on the end
of the boom but in reality, the weight of the shear at almost 12,000 lbs.
was about the same as a stick and a magnet. The next issue was the Genesis
concern about being able to tuck the shear up and be able to move about
the yard. The last concern was related to the cutting position of the
shear in operation. According
to Kevin Bakke, CEO and Chairman of Genesis Equipment and Manufacturing
Inc., they had recent success in a similar application, but they had never
installed a GMS 500R rotating shear in a Sennebogen unit. "With the
number of Sennebogen units now in operation here in North America, it
was strictly a matter of time. We also were not concerned about the shear
or its capacity, it just became a matter of determining if it was the
right match," said Bakke.
Therefore,
before they got the green light for the Sennebogen Green Line Machine
for this application, Genesis engineering staff did a complete study
on lift capacity, articulation, hydraulic flow and pressure. The answer
they got was, "Its a go!" As a matter of fact, they felt
that it was the perfect marriage of two machines. According to Keith Ahlstrom,
National Sales Manager for Sennebogen LLC, "Sennebogens increased
gpm and resulting pressure made the shears work at an ideal speed and
it was able to cut through anything they put in front of it." "Traditionally,
a shear of this size is mounted on a tracked machine. "However,"
said Bakke," we are getting more requests all the time to mount a
shear to a rubber tired machine. This combination provides increased productivity
through better and faster machine positioning in order to work efficiently.
As well, with the environmental issues surrounding paved yards, it is
clear that this is going to be a continuing trend." Industry reports
show that with paved yards becoming a requirement, there are only a few
places left to derive savings and one of them is increasing the overall
productivity of the equipment
Shulman continues to report a high level of satisfaction with his two
recent decisions. He is pleased to have found that the people at Sennebogen
continue to deliver on their word; he is pleased to be working with the
people at Genesis, who understand what it is that they needed to do and
most of all, he is pleased with the level of productivity and mobility
that he has achieved with his two machines that work perfectly in tandem
or apart. The Shulman
Company Inc was started in 1938. The business is presently being run and
operated by Steve and Zach Shulman on a 30-acre site in Elmira, New York.
The Shulman Company is a broker and processor or ferrous and non-ferrous
scrap metals, wastepaper and operates an industrial refuse removal and
container service.
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For Sennebogen Green Line material handlers contact: |
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| Constantino
Lannes, President, Sennebogen LLC 2835 Jeff Adams Drive, Charlotte, NC 28206 Call toll free 1-877-309-0099 or fax (704) 347-8894 Email - sales@sennebogen-na.com Visit the web site www.sennebogen-na.com |
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