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| PRESS RELEASE |
| For Immediate release |
| SENNEBOGEN
830 R-HD PROVIDES THE "SIMPLE" SOLUTION FOR DOWNTOWN SUCCESS AT ALDERMAN-DOW |
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NEW HAVEN, CT :
Sited on a 3-acre tract in the heart of New Haven, CT, the venerable Alderman-Dow
Iron & Metal Co. Inc. has more competition to handle than just the other
recyclers who serve the New York to Boston region. Alderman-Dow -- aka "Alderman's
Junk Yard" -- has been operating on the New Haven harborfront since
1895. Here, now under the shadow of the US 1 expressway, the fences surrounding
Alderman-Dow are squeezed in by land-hungry enterprises of every description.
Inside, Norm Alderman, the third-generation of Aldermans to operate this
yard, is pressed to make his privileged location profitable. The Alderman-Dow yard doesn't rank among the largest of recycling locations, but it's a busy place processing the full range of scrap metals. Norm, working with his brother Elliot and son Jason, has to make every square foot of his downtown property pay off. To help him do it, he recently updated his material handling equipment with a new SENNEBOGEN 830 R-HD green line machine.
"The contour of our yard made the stability of the machine an issue," Norm explains. The 830 R-HD is a crawler-mounted machine and, at 73,000 lbs., is one of the smaller scrap handlers built by SENNEBOGEN. Mobility isn't a key factor for productivity in a smaller yard, so having a fast wheeled platform isn't as important, but the 830 R-HD goes an extra step to keep things moving. Like all SENNEBOGEN machines, the 830 R-HD is able to shift its full load capacity through 360 degrees of swing. The load limits are reduced for other machines when they are working over the side of the chassis so they either slow down or have to be re-positioned to reach their full capacity. The compact green machine is unrestricted as it reaches for material piles in every direction, so there's less time lost positioning the machine. Every recycling yard is concerned with equipment reliability, but for an operation like Alderman's, with just one material handler on the site, any unplanned downtime at all puts a serious dent in the business. Alderman has to be able to count on his equipment to be there any time there's work to do. And for that, he counts on Tyler Equipment. "Tyler was looking after my old machine, too, and I was very impressed by their service," Norm says. "They were a major factor in my decision to go with SENNEBOGEN. Our operator does the daily service checks, of course, but Tyler looks after everything else." The man who carries that responsibility is Bruce Tupor, a 25-year veteran of equipment service who has been with the Tyler team for over 6 years. He now has a few of the green machines under his care, all working in scrap-handling applications within a couple hours of Tyler's base near Springfield, Massachusetts. Bruce has worked on almost every major brand of heavy equipment made today, but SENNEBOGEN is showing him some new ideas that make it easier for him to keep the Alderman-Dow up and running.
Bruce also applauds the absence of high-tech sensors and circuitry on the SENNEBOGEN machines. According to Bruce, "We just don't need computers on a piece of heavy equipment. They add too many things that can wrong. You shouldn't have to have electronics to know whether your hydraulics are working. If you can't open up a fill cap to check your level, well… then you've got a real problem!" SENNEBOGEN service manager Jim Westlake agrees that simplicity is becoming a highly valued quality for equipment customers. "SENNEBOGEN has always believed that a purpose-built machine should be able to do its job with smart, simple engineering, not relying on complex electronic controls. A scrap yard is no environment for sensitive instrumentation. When a control board goes down, the whole machine goes down. And they aren't something that an equipment technician can fix on the spot. Our customers a glad to see a machine that simply starts up and goes to work without a lot of unnecessary complications. Like one customer said, "To move forward, we have to go back" to the times when equipment problems were solved with basic engineering and mechanical know-how." Doing the simple things right is part of SENNEBOGEN's service philosophy, too. The recommended service schedule calls for every new SENNEBOGEN machine to have its service fluids drained and replaced at 250 hours. "There's a lot involved in machine fluids: engine, drive lines, undercarriage, hydraulics," Jim points out. "…so ensuring a clean start early in the service schedule is just good preventive practice. Any residual contaminants from manufacturing or from the break-in period are cleaned out. That can only help to extend the machine's lifecycle. And, with the accessibility of our service points, it's a simple procedure to do!" After servicing SENNEBOGEN scrap handlers with up to 1500 hours on them,
Bruce Tupor likes what he sees of the green line. "It looks like
a well-balanced, stable machine," he commented. "I like the
elevating cab; it's roomy and very easy to get in and out. You get good
response from the hydraulics on demand. All of our customers are very
satisfied with their SENNEBOGEN machines. I think they are proving to
be a good line for our dealership and for other dealerships, too." SENNEBOGEN has been a leading name in the global material handling industry for more than 50 years. Based in Charlotte, North Carolina, SENNEBOGEN North America offers a complete line of purpose-built machines to suit virtually any heavy lift or "pick & carry" application. A growing network of distributors supports SENNEBOGEN sales and service across North America, ensuring the highest standard of professional machine support and parts availability. |
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For more information on the full line of Sennebogen Green Line material handlers contact: |
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| Constantino
Lannes, President SENNEBOGEN LLC 2835 Jeff Adams Dr., Suite H, Charlotte, NC 28206 Call toll free 1-877-309-0099 or fax (704) 347-8894 Email - sales@sennebogen-na.com Visit the web site www.sennebogen-na.com |
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- MARCH 2005 - |
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